We base our strategy on expertise and leadership.
- Consistent development and implementation of state-of-the-art technologies;
- Increasing competitiveness;
- Human resources development;
- Promotion of favorable images of our companies and their trademarks;
- A special attitude towards every customer;
- Expansion of our market share.
Rostik Group’s priority is its restaurant business.
Rosinter Restaurants Holding
Rosinter Restaurants Holding is the leading operator in the casual dining segment in Russia and the CIS. The Company features Italian, Japanese, American and Russia food at the restaurants which operate either under corporate brands — IL Patio, Planet Sushi, 1-2-3 Café — or through licensing — T.G.I. Friday’s and Sibirskaya Korona. The Company is also expanding the international chain of Costa Coffee shops together with UK’s Whitbread PLC. Rosinter Restaurants Holding’s shares are traded at the RTS (www.rts.ru) under the ROST ticker.
ROSTIK’S-kfc
ROSTIK’S-kfc is a popular quick-service chain featuring chicken menu. By 2005 Rostik Group had built up Russia's largest QSR chain — ROSTIK’S. It was then that Yum! Brands, the owner of the world-known KFC chain (Kentucky Fried Chicken) approached the Corporation with the proposal for strategic collaboration and the development of co-branded ROSTIK’S-kfc across Russia and the CIS. In 2006, ROSTIK’S-kfc became a separate legal entity with its own management, within the framework of the Corporation.
Franchising
Rostik Group is drawing on wide international experience in franchising. In 1997 the Corporation acquired a license for the expansion of T.G.I. Friday’s, the world’s casual dining leader brand, across Russia and the CIS. In 1998, the Corporation developed licensing schemes first for ROSTIK’S and then for its popular casual dining restaurants — IL Patio and Planet Sushi. This enabled the Corporation to increase its growth rates and helped the partners minimize risk while opening more locations under well-known brands with an effective business model.
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